Digital Performance Analyst
Retail – Digital Studio
Forbury Place, Reading
Salary: £34,123 - £45,066 depending on
Fixed term 12 months contract
We pride ourselves on
providing the energy people need in a reliable and sustainable way. We're
involved in producing, distributing and supplying electricity and gas as well
as providing other energy-related services.
The SSE Digital
Studio team is responsible for delivering continuous improvements and new
capabilities to our web and app channels. Over the last year the Digital team
have moved to an agile approach which has successfully delivered major projects
such as Responsive Services and Online Smart Appointments on time and budget,
while greatly reducing both risks and costs. We are now expanding our
team and looking forward to delivering challenging new projects with continued
success, but we need to diversify our team, skill sets and generate
What will I be doing in this role?
Working for the Digital Performance
Manager, you will be responsible for providing insights and recommendations to the
Digital Studio and wider business teams against digital KPI's and market
You'll be analysing data from sources,
including web analytics, optimisation testing, external sources and other
insights tools. By understanding this data you'll identify opportunities and recommend
improvements to deliver SSE's business plan.
As an expert user of our web
analytics systems you will be implementing tracking solutions on our digital
properties in order to successfully report against specific goals and KPIs for
projects and campaigns.
What do you need from me?
We need you to
demonstrate experience in a similar digital analytics position and be able to evidence
the value you have contributed to business success previously. You will be a subject matter expert in
enterprise level web analytics systems such as - Webtrends Analytics, Adobe
Omniture Analytics, Google Analytics 360 and your ability to extract, analyse
and present data within systems such as Microsoft Excel should be first class.
must demonstrate how your excellent engagement skills enable you to manage your
stakeholders with ease and create a data driven decision culture. You must also
be passionate about delivering exceptional service and putting our customers at
the heart of everything you do.
essential that you can demonstrate commitment to ongoing improvement of your
skill sets. And being able to thrive in a fast paced, challenging environment,
with the ability to work to tight and demanding timescales is a given.
Key responsibilities include:
Develop and provide reports, and associated
insight, to inform stakeholders against digital KPI's and market performance.
Including, but not limited to, customer acquisition, customer retention and
digital marketing campaign performance.
Implement best practice digital analytics
systems set up through tag management software.
Work with the wider Digital, Digital
Marketing and Product teams to help them identify business and site improvement
Work with the Business Intelligence team, and
other teams with relevant sources of data, to provide a better understanding to
the wider business of the impact of the digital channels on the overall
Support planning and execution of A/B and
multivariate tests in line with the digital optimisation plan.
Ensure selected 3rd party agencies and
suppliers meet their given targets by being the day to day contact.
Use other tools as appropriate (mixed methods
approach) to explain online behaviour (e.g. Hitwise, online survey tools)
Yes, this role
involves working with many different people, across many different platforms,
so we ask for a few key competencies;
You will be a
creative problem solver with the
ability to challenge the norm while building successful relationships across a
diverse mix of stakeholders. Your experience
working with various Digital channels will enable you to be a confident
communicator with the ability to clearly articulate requirements and their
impact on customer journey and experience.
you can gain in return…
On top of a
competitive salary, you'll enjoy a variety of benefits, including generous
holiday entitlement, a Group Pension Plan, share options and discounts on
energy bills, phone and broadband. But for us it's not just about being good at
what you do - it's about enjoying what you do, too. So we'll encourage and
empower you to be imaginative, share your great ideas, and do work you can be
proud of. In return for being your best
for our customers and colleagues alike, you'll also benefit from great
the Apply button to submit your application.
look forward to hearing from you.
date for applications is: Thursday 4th May 2017